Using Business Service Management to Succeed in a Tough Economy

Whether the economy is booming or facing a crunch, one factor plays a critical role in business: IT. In today’s business environment, almost all business activities are tied with the IT department. However, most of the departmental heads have no idea of the impact of complex technology on their respective business processes. Many a times, department heads have no means of identifying and preventing bottlenecks within applications so that end users are not affected. In today’s tough economy, Business Service Management can come to the rescue of many IT managers as well as departmental heads to ensure a smooth running of business processes.

The importance of knowing end to end performance is not only applicable for large enterprises, but smaller entities too. In fact, monitoring end to end performance of applications is more important for small businesses, considering that they function on a very tight margin. In order to stay on top of any performance issue and to effectively solve it, business owners need application monitoring tools through which they can monitor whether their business services are functioning properly. Such application monitoring would also inform them of any bottlenecks in advance and prevent any large scale impact on end users. Business Service Management enables both the teams to do just that.

Business Service Management solutions help bridge the gap between the departmental heads and the IT team. When a BSM solution is put to work, the business department can work in coordination with the IT department to ensure that all the services are available and any potential problems may be solved before they start affecting end users. BSM helps in detection of IT issues, tracing their root problem and solving them quickly.

With Business Service Management,

o Issues related to business-critical applications can be dealt with proactively
o Departmental heads can start prioritizing tasks according to their importance
o Information can be presented according to the role of the person concerned
o IT Service Management is easier to put into practice

Businesses hence need to consider Business Service Management as a necessary component in order to know the end to end performance of all their critical applications. However, businesses are sometimes forced to choose between two extreme BSM solutions: one which is inexpensive but lacks functionality, and another, which is expensive and needs a lot of manpower to support it.

An ideal Business Service Management would be one which is integrated, affordable and easy to use. A business should not have to make a compromise in quality due to the cost of the BSM solution. An ideal solution would allow end to end performance monitoring as well as management Service Level Agreement. It would also not require any manpower to manage it.

Until sometime ago, only larger APM vendors used to offer BSM solutions; even then, these solutions were expensive and complicated. But now, with the popularity of Business Service Management, other vendors have started offering affordable and easy to use solutions which can be applied in small businesses as well.

The increased dependency on IT for business critical functions has made Business Service Management as well as IT Service Management a must for any business. Both IT managers and departmental heads can work together to ensure that business services are available to end users without a problem.

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Evaluating the Potential of Internet Business Services

Internet Business Services are thriving. Every day there are more and more consumers logging on and now cost-effective to carry on business services via the internet.

To operate an Internet Business Service you will need less operating costs as you no longer require a brick and mortar store and you can now have specific niche businesses or items that would have failed if they had been in a traditional business setting. Best of all, Internet Business Services will allow you the freedom to be able to work from anywhere – the office, on the road, at home…anywhere!

That being said, not all Small Business Internet Services prosper. You can still sink a lot of money into your business and have it flop. There is homework involved for the Internet entrepreneur as you have to research the business you are considering as there is so much competition out there that it may be infeasible to try to go head to head with a company or in an industry you have no chance in turning a profit it.

Use concrete data to contribute as the basis of your Internet Business Services. Likely the main factor over all to be considered is the demand for the Internet Business Service you want to create.

Here is a scenario: You are considering an Internet Service Business to sell contact lenses in the Philippines. What is the average gross margin on sale? What are the price points to be considered? Is there enough volume in terms of population demographics to support the need? If you can not get enough traffic there is no need to be in that business.

Be very wary of your competition. Who are other Internet and non-Internet Business Service providers that cater to the same need? There could be few competing Internet Businesses in your niche, but if there is not enough traffic to begin with, you are better off to find another niche

How do you intend on making your money? Will you be acquiring your revenue from online sales, affiliate commission revenue, advertising revenue, email marketing…?

After you have done your homework and determined what niche is a fit for you and you are sure of the likelihood of success with your Internet Service Business get to work on your site. Make sure it is unique, interesting and useful. Launch it-and let the sales roll in!

But the next question is who is going to build your Internet Service Business website and how are you going to pay for the construction of the site and all that goes along with it? Today there are options for financing your website. You will likely need to put some investment into the site construction and development but if you finance the site, you can make the site much more professional and high-end and then pay for it over time as your sales come in.

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